PR impact of ČIANews

ČIA's news service has high readers rates primarily in the target group of "professional public" (management of companies and institutions), not only in the Czech Republic, but also abroad. The PR impact of the published news items and articles can be summarised into three categories (distribution channels) that cannot be left out in the analysis of the effects of ČIA's news service.

Manager's periodicals for direct readers in CR and abroad

ČIA news service (totally 2,000 own news items in Czech and English) is processed into standardised electronic periodicals, offered on the Czech market in roughly 80 different versions (various segment, periodicities, language versions - Czech, English, German). These products are among the best on the market, with subscribers from hundreds of Czech and international companies. They are read by totally over 16,000 direct subscribers per day, i.e. a large part of the professional public and management in the Czech Republic.

International agencies and global databases

The ČIA news service is being taken over by global international networks, incl. e.g. Factiva, which is part of the Dow Jones group, the news agencies in Central and Eastern Europe within the CEE Businessline project, as well as APA, the leading news agency in Austria.

Web www.cianews.cz and media databases in CR

A part of the published ČIA news service (ca. 10% of the total production) is available at www.cianews.cz. The website offers also over 50 own interviews per month, with leading representatives of the corporate and government sector, in original wording. The complete content of the www.cianews.cz website is sent into the media databases of Newton Media and AnopressIT.